Cashcow.in

Paypal and RBI in a tussle

March 4, 2010 – 5:55 pm by Shalini Amarnani
PayPal is an e-commerce business allowing payments and money transfers to be made through the Internet. PayPal serves as an electronic alternative to traditional paper methods such as checks and money orders. Well-established sites connect through PayPal, as a medium for selling products to certain individuals. These websites don't even have money-transferring system embedded in their website. They just rely on PayPal for e-commerce. A large number of small tech companies and freelancers rely on PayPal ...

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Posted in Banking, Ecommerce, Paypal, RBI
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Kotak’s superb new website

March 2, 2010 – 4:50 pm by Shalini Amarnani
We at Cashcow.in gives a thumbs up to Kotak's new group website . The website is quite unlike what you may have seen of any banks or financial services. The focus of website is NOT on the different verticals the company offers i.e. banking, mutual funds, life insurance etc. Instead the landing page focuses on what are the needs of the customer that they need to address. The website is all about the customer. As a customer, ...

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Posted in Banking, Branding, Indigo Consulting, Kotak Cards, Kotak Life Insurance, Kotak Mahindra Bank, Kotak Mutual Funds, Online Marketing, Website Development
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Kotak Life Insurance asks “Chotu kya Banega”?

February 23, 2010 – 6:13 pm by Paurush Sonkar
The Child Insurance space is full of product offerings and the latest to enter this space is Kotak Life Insurance. Their recently launched campaign is spread across television, print, outdoor and internet. Most Life Insurance ads have always shown parents thinking about their children and making it big. Most or rather all ads with the exception of LIC have the visualization of a child growing up and becoming a Engineer, Doctor, Cricketer, Pilot, etc The companies who have ...

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Posted in Advertising, Financial Services, Kotak Life Insurance, Life Insurance
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ICICI Bank Website has a new look

February 23, 2010 – 5:47 pm by Paurush Sonkar
ICICI Bank has revamped their entire website and launched a fresh website on 21st January 2010. The site now bears a fresh look and is condensed enough in resolution to appear in a single screen frame with no scroll needed; atleast on the homepage. The main banners have a tag above the logo of ICICI Bank Internet Banking ‘Jiyo Online’. This clearly proves that the site is no longer just to give information but to transact and ...

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Posted in Banking, Financial Services, ICICI Bank, Online Banking, Online Marketing, Online Security, Personal Finance, Website Development
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A decent marketing effort by Max New York Life

February 23, 2010 – 12:27 pm by Shalini Amarnani
Max New York life Insurance has launched a scholarship program called igenuis....OK friends this is the time to say 'so what'. Didn't Cashcow do a post some time ago about some HDFC Bank's scholarships! The reason for writing abot the Max New York Life's effort is that they do seem to be taking it a long way. Besides having a seperate microsite for it (bad graphics here), they have a rather informative blog running too. There are ...

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Posted in Blogging, Insurance, Max New York Life Insurance
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Bank of America does a comprehensive customer education initiative

February 22, 2010 – 1:43 pm by Shalini Amarnani
While most banks do have some initiative on consumer education, Bank of America has taken their efforts to the next level and created  plenty on content, videos, quizzes and tools for their clients. All the products that can guide customers are aggregated on this 'Learn' site of Bank of America. What we particularly liked about this  site design was that knowledge based article were backed by great tools and product information. There a smooth integration of all aspects without it looking like a hard sell marketing effort. I believe the main reason for his ...

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Posted in Bank of America, Banking, Web 2.0
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Bank Taglines

February 15, 2010 – 2:02 pm by Shalini Amarnani
A really great tagline conveys a company's benefit with personality and attitude and the most memorable taglines connect on an emotional level. Taglines are the first step and an integral part of brand building. Their value builds for years, and over time, a good tagline can be your best and least expensive form of advertising. If your company name, logo and tagline are all working together as they should, they become an ad in and of ...

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Posted in American Express, Axis Bank, BNP Paribas, Bank of America, Bank of Baroda, Bank of India, Bank of Maharashtra, Branding, Canara Bank, Citibank, HDFC Bank, HSBC, ICICI Bank, ING Vysya Bank, Kotak Mahindra Bank, PSU Banks, Private Banking, SBI, Union Bank of India, Yes Bank
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Is ASBA a success?

February 15, 2010 – 10:52 am by Vidya Srinivas
SEBI had introduced ASBA which stands for Application Supported by Blocked Amount. It refers to an additional application mechanism for subscribing to initial public offers (IPO). This option was available to retail investors only but now will be extended to other investors' types as well. It is also available as a payment option for the investors applying in rights issue of shares. SEBI has tied up with certain banks which are called Self Certified Syndicate banks ...

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Posted in Financial Services, Personal Finance
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Discover launches DIY cards

February 13, 2010 – 10:06 pm by Shalini Amarnani
Discover Financial Services. one of the top card issuers in US, has launched CardBuilder, an online tool that gives applicants the ability to select certain terms, rewards preference and card design. Discover says that, for the first time, "CardBuilder provides prospective cardmembers with the ability to design a card based on how they want to use their Discover card." To start with you have to answer a couple of questions like these below... CardBuilder Choose one answer that best ...

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Posted in Credit Cards, Discover
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Interview with Mr Manunathan Rao – NCR

February 4, 2010 – 11:44 am by Shalini Amarnani
We had the pleasure of interviewing Manjunath Rao - NCR, country manager for India. He has taken the time to give us some insights into where POS is heading in India. The interview is a bit long but well worth the read ..... Also don't forget to have a look at the video at the end of the post. Cash Cow: How is NCR working in financial services to enhance that banking experience? Have any of your more ...

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Posted in ATMs, Banking, Credit Cards, ICICI Bank, RBI
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