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HDFC Life Tries New Campaign Click

January 27, 2012 – 10:31 am by Clair Desai
To promote its plan Click 2 Protect, HDFC Life Insurance is mixing both safe and new ideas, playing on customer sentiment through digital media. Of course, the emotion-charged element is what we've seen before. This promotion, which is all about raising awareness of the provider's newly-offered online term insurance plan, features five TVCs, each about family security. Covering diverse life stages, these commercials from Leo Burnett remind consumers why their family's financial security is so important. To ensure ...

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Posted in Advertising, Financial Services, HDFC Standard Life
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Cloning by Kotak

January 25, 2012 – 1:48 am by Clair Desai
Welcome to the future. It's now possible to design a clone, and give that creation total control of your everyday chores. Sure, it's an exaggeration, but what we're telling you is more or less true - Kotak Life Insurance has just released a Facebook app based on this very concept. For the first time, customers really will be able to duplicate themselves, albeit only on the social media platform. The idea is that the new double will streamline ...

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Posted in Advertising, Financial Services, Kotak Life Insurance
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Paisa Bolta Hai

January 24, 2012 – 2:14 pm by Shalini Amarnani
Hand over a Rs. 500 note when you have shopped at the local supermarket and the note and you will be both examined suspiciously. Counterfeit currency racket has been plaguing the Indian economy for some time now. If a bank teller detects a fake note in a deposit, s/he will give the customer to destroy the note or file a report with the police. Most customers choose the lesser evil of destroying the note. RBI of ...

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Posted in RBI
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The Credit Card with a Keypad

January 23, 2012 – 7:39 am by Clair Desai
The future of credit cards is here, and it's not so bright for wannabe thieves. Shown off earlier this month at the Consumer Electronics Show in the US, a new card concept comes with an inbuilt keypad. Making things very difficult for the dishonest, this design asks users to tap in a security code as part of every transaction. It was created by NagraID Security (NIDS), which used the Las Vegas-hosted Electronics Show to demonstrate the many possibilities ...

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Posted in Credit Cards, Debit Cards, Financial Services
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MTV Spins Financial Advice

January 20, 2012 – 9:41 am by Clair Desai
Sometimes, clever initiatives come from the most unexpected of places. Who would have thought we'd be discussing a financial aid app launched by MTV? This week the US television network introduced an interesting new platform for Facebook users, called 'My College Dollars'. A joint effort sponsored by MTV, a campaign called Get Schooled, the College Board and the Bill and Melinda Gates Foundation, the application is all about students and their financial aid options. It was designed by ...

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Posted in Financial Services
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Bank Taglines 2012

January 19, 2012 – 3:25 pm by Shalini Amarnani
Nearly two years ago we wrote a summary of bank taglines. The post got a great response from the readers and many of them wrote in and added some taglines we had missed. We want to thank the readers for their contributions. We have re-summarised and refreshed the taglines (many have changed over the last two years). The new taglines are in bold font. We have also added in some new banks we had not included ...

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Posted in Banking, Branding
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Is it Time to Charge for Digital Banking?

January 18, 2012 – 2:34 am by Clair Desai
Not many of us have thought about what banking will look like in 2015. After all, it's just a few years away. However, a new survey from PriceWaterhouseCoopers (PwC) might get the financial industry interested in what's to come - especially on the digital banking front. That's because the global report, which surveyed more than 3,000 customers, indicates that it would be in every bank's best interest to explore and expand online options. It looks like this kind ...

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Posted in Financial Services, Online Banking, Research
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Rewards Program Starts Money Game

January 16, 2012 – 7:17 am by Clair Desai
Would consumers be comfortable playing around with, or 'gamifying' their personal finances? Put like that, probably not, but the success of a US financial website called SaveUp.com proves that it could be the newest way to make money management interesting. All about winning - and there are some big incentives on offer - the site was launched in November last year. The goal appears to be sensible saving and helping users make the right decisions when it ...

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Posted in Banking, Financial Services, Games
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Secure and Easy Shopping is Here

January 14, 2012 – 1:35 pm by Vidya Srinivas
There has been a significant rise in shopping online among Internet users in India. As per a report from Juxt, 13.5 million people bought non-travel products like mobile accessories and computer software online and 8.6 million people bought travel products online. Going forward, these numbers are only going to see an upward trend. But along with the rise in online shopping and online transactions also come increased security threats and cyber crimes. The number of ...

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Posted in Banking, Ecommerce, Financial Services, Online Shopping
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Customized Debit Cards from Axis Bank

January 13, 2012 – 1:09 pm by Shalini Amarnani
Axis Bank now allows you to customize your debit cards. You can add a picture available from their gallery or one of your own choice. A while a go we had written about designer debit card from Bank Iowa Corporation. It aroused the curiosity of many readers and one of them pointed out that ICICI Bank had introduced something similar but did not do well with it, another reader told us about this Axis Bank ...

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Posted in Axis Bank, Debit Cards, Mastercard, Visa
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