The Financial Services Marketing Blog

Interview with Mr Manunathan Rao - NCR

February 4, 2010 – 11:44 am by Shalini Amarnani
We had the pleasure of interviewing Manjunath Rao - NCR, country manager for India. He has taken the time to give us some insights into where POS is heading in India. The interview is a bit long but well worth the read ..... Also don't forget to have a look at the video at the end of the post. Cash Cow: How is NCR working in financial services to enhance that banking experience? Have any of your more ...

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An opportunity lost by Citibank India

February 2, 2010 – 2:01 pm by Shalini Amarnani
Citibank India is migrating to a new technology platform for Credit Cards and it will affect some operations for a few days. They have put up the notice (shown below) announcing quite abruptly about the interruption of some services. Here is an opportunity lost to create better consumer relationships. They could have actually made a bit of a song and dance about it - put out a humorous ad about changing for the better and al. The announcement below even fails to apologize for inconvenience caused ...

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40% faster withdrawals at HDFC Bank ATMs

January 25, 2010 – 10:56 am by Paurush Sonkar
The classical definition of an ATM – Automated Teller Machine or Any Time Money as we know it largely is all set to change, Thanks to HDFC Bank. HDFC Bank customers would have seen this change the last time they stepped into the ATM. What HDFC Bank has done is introduced the 40% faster withdrawal feature – This features aims to reduce the time a user spends in the ATM. When an existing user walks into an ATM ...

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Community Banking - the German way

January 22, 2010 – 12:55 pm by Shalini Amarnani
While most of the top banks are taking baby steps towards social media integration, here is bank which has plunged head on. Its platform and raison d’etre is social media. Fidor Bank AG has optained thier licence in April 2009. It operated  Fidor community banking briefly FiCoBa (http://ficoba.de). FiCoBa is a contemporary expression Identity of financial service. ' Banking with Friends ' credo of what the bank is all about. The bank’s tag line is “Banking with ...

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Supermarket banking - A Study of Walmart

January 22, 2010 – 11:06 am by Shalini Amarnani
The complementing of retail services with banking functions is age old. The neighbourhood kirana store has been giving monthly credit to housewives for generations and the tradition still continues. In fact recognizing the reach and strength of the kirana stores the Reserve Bank of India has proposed that they act as low value ATM from which a customer can withdraw money. Besides the kirana store, in the last decade, supermarkets in the west have recognized ...

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Mobile share trading unviable:Gartner

January 14, 2010 – 12:28 pm by Shalini Amarnani
While mobile banking is buzzing, stock trading via the mobile seems to be a non-starter. According to Gatner's new research, only 5% of the US customers offered stock trading have adapted to it. Even there without volumes to support it, trading firms may not be able to justify the investment in creating the mobile platform for trading. A quick look at some of the top brokers in the India shows that none of them offer  mobile platform. We ...

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US Amex card holders can pay taxes by redeeming points

January 13, 2010 – 2:32 pm by Shalini Amarnani
American Express has finally come out with a useful way to redeem accumulated points on the credit card - pay government taxes! AmEx cardholders can use the points toward federal, state and local income tax payments when they use one of two Web sites to file their taxes: Pay1040.com and OfficialPayments.com. There is a bit of catch ofcourse - to pay off $5,000 in taxes a cardmember would have to charge $1 million. That's because it takes a whopping 200 ...

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SMS advertising and Harshad Mehta

January 11, 2010 – 10:17 am by Shalini Amarnani
SMS advertising has such a high irritation factored into it, one wonders why the advertisers bother to waste their ad money on it? From store sales to 'body massages' and now it was stock tips. I got one such SMS today which advised me to buy a certain stock at X level and and hold it till Y level. I was about to delete it when the sender caught my eye. "Growmore". Years flashed before my eyes in a purely ...

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Disabled friendly banking

January 8, 2010 – 11:35 am by Shalini Amarnani
In April 2009, the Reserve Bank of India (RBI) has included regional rural banks in the exercise of making at least one-third of their ATMs disabled-friendly. According to the circular, the apex bank has been receiving suggestions from various quarters, including the Central government, to make ATMs easily accessible to persons with disability by providing ramps so that wheelchair users can access them and adjust the height of the machine accordingly. The RBI says it has ...

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IDBI Fortis educates about life value

January 2, 2010 – 12:51 pm by Shalini Amarnani
IDBI Fortis certainly seems to have a penchant for using caricatures in animated form for their website. The have already gone with Shenshah (ala Amitab Bacchan fame) and a parody of the indomitable Rajneekant. This time they have come allong with Happy Singh and Lucky Singh the imaginary Sardar dou who feature in many jokes. The aim is to educate the public about Human Life Value on which you insurance should be based. It is alo a lead generator. I personally found ...

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