Cashcow.in

Branchless Banking – A Summary

September 9, 2010 – 10:28 pm by Shalini Amarnani
A major factor driving the popularity of online banking is the great returns from high-yield checking accounts compared with those at brick and mortar banks. Since all of an online bank's business is done on the Internet, over the phone and by mail, these banks have low overhead costs and the savings are passed on to the account holder. Here is what a model of a branchless bank looks like. We thank Netbanker for the link. Most ...

Read the complete post  

Posted in Banking, Citibank, HSBC
No Comments »

HSBC Takes Airbridge Campaign to the Middle East

September 9, 2010 – 4:16 pm by Clair Desai
Sometimes, advertising is as simple as being seen. When the audience is in the tens of millions per year, this basic objective has obviously been met. HSBC Middle East has signed a five year partnership for airbridge advertising rights at Sharjah and Dubai International Airports. This advertising is set to be the largest airbridge campaign ever initiated in the region, and HSBC's biggest individual media investment in the Middle East. HSBC has been in the Middle East ...

Read the complete post  

Posted in Advertising, Banking, Financial Services, HSBC
No Comments »

American Express Tops Credit Card Survey

September 8, 2010 – 1:07 pm by Clair Desai
Findings of the 2010 Credit Card Satisfaction Study from J.D. Power and Associates have just been announced. For the fourth year in a row, American Express is the number one credit card issuer. The result is based on over 8,500 credit card customers surveyed in May and June 2010. While some have observed the consumer response as a predictable one, the study does offer an interesting insight into cardholders and the industry as a whole. The survey ...

Read the complete post  

Posted in American Express, Credit Cards, Financial Services
No Comments »

Crorepati Banking from SBI

September 7, 2010 – 1:09 pm by Shalini Amarnani
After wooing the urban poor with its 'One Rupee Bank' account, State Bank of India (SBI) is now aggressively targeting the crorepatis. The government lender has inaugurated a first-of-its-kind branch for High Networth Individuals (HNIs), where it takes a minimum of Rs.1 crore (10,000,000) to open an account, and that too by invitation only. The Kohinoor Banjara Premium Banking Centre (named after the famed Kohinoor diamond that was discovered here), spread over 4,000 sq ft, offers specialised ...

Read the complete post  

Posted in Banking, Private Banking, SBI
No Comments »

New Online Bank from General Electric

September 6, 2010 – 12:02 pm by Clair Desai
Online banking has been challenged on many levels by the recent global financial situation. In Europe, dramas like the collapse of Icelandic banks have greatly influenced customer confidence in the sector. General Electric, the American multinational, is currently setting up the UK's first new online bank since the financial crisis. To be launched in the next 18 months, the move is designed to capture those consumers adversely affected by the crisis. General Electric's GE Capital is entering ...

Read the complete post  

Posted in Financial Services, Online Banking
No Comments »

Barclays Online Game Prepares Young Consumers

September 3, 2010 – 11:45 am by Clair Desai
The financial industry is working harder than ever to attract and engage young consumers. This market might not yet be monetarily savvy, but it is very familiar with the internet and social media. Barclays has recently innovated an online game to connect to this demographic. Teaching money management in an interactive, virtual city, the European financial provider has pioneered a new platform to catch the attention of future customers. 56 Sage Street is an online flash ...

Read the complete post  

Posted in Banking, Barclays, Branding, Financial Services, Games
2 Comments »

Central Bank – The Official Sponsor of the Commonwealth Games 2010

September 3, 2010 – 9:58 am by Shalini Amarnani
Central Bank of India is the Official Banking Partner for the Commonwealth Games to be held in Delhi and Organising Committee Commonwealth Games (CWG) 2010. In the photograph below you can see that the CMD of Central Bank of India, S. Sridhar, is holding the CMG baton. It has launched a branch exclusively for the Commonwealth Games on Jai Singh Road. The new branch will be able to cater to the banking needs of Games officials, ...

Read the complete post  

Posted in Banking, Central bank of India, Credit Cards, Financial Services, Mastercard, Sports Sponsorship, Visa
No Comments »

Saxo Bank’s Successful Sponsorship

September 1, 2010 – 11:07 am by Clair Desai
Between 3rd July and 25th July, the 2010 Tour de France covered 3,642 kilometres and three countries. Watched by fans worldwide, cycling teams competed in one of the most extensive and demanding editions of the legendary race. For many, the Tour is pure hard work and struggle. For a lucky few it is also about success. One participant still celebrating is Saxo Bank. In its third season as sponsor, Saxo Bank focussed on bringing fans together. ...

Read the complete post  

Posted in Financial Services, Sports Sponsorship
No Comments »

IDBI Fortis now IDBI Federal

August 31, 2010 – 10:05 am by Shalini Amarnani
IDBI Fortis Life Insurance Co Ltd has changed its name to IDBI Federal Life Insurance Co Ltd, in association with its overseas parent Ageas, formerly Fortis. The name change follows Fortis' decision to globally change its name to Ageas in April 2010, which necessitated a change in the name of the joint venture company. With Federal Bank being a joint venture shareholder and bancassurance partner of the company, it was felt that including the Federal brand in ...

Read the complete post  

Posted in Axis Bank, Branding, IDBI Federal, IDBI Fortis, Life Insurance, UTI Bank
No Comments »

Foundations the Focus for L&T Mutual Funds

August 30, 2010 – 10:07 am by Clair Desai
At its most basic, advertising has two fundamental intentions - to capture consumer attention and communicate a product message. For the most part, the balance of these objectives is achieved with varying success. In some cases the innovative or entertaining idea is the only thing remembered. More often, the product is sold without leaving a lasting impression. L&T Mutual Fund's new TVC, based on the festival of Janmashtami, manages to effectively link the concept to the ...

Read the complete post  

Posted in Advertising, Financial Services, Mutual Funds
1 Comment »