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HSBC’s New TVC: Small Business, Global Outlook

February 8, 2012 – 2:59 pm by Shalini Amarnani
HSBC has launched a very appealing TVC featuring a young girl with a lemonade stand, a very American concept of a young child's enterprise. The one we caught on TV shows a Brazilian lady walking up to the lemonade stand with her young son. The lemonade-seller entrepreneurial girl, indicates that she accepts the Brazilian currency "Real". The young girl not only accepts multiple currencies, but also speaks in various languages. There is a similar ad ...

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Posted in Advertising, HSBC
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Super Bowl Baby

February 8, 2012 – 9:06 am by Clair Desai
We told you last year about E*Trade Financial Group, and its unusual little mascot. For the past five years the online brokers have been associated with a wisecracking infant - a brand ambassador that is both baby and smart investment advisor. The Super Bowl is a hugely popular sporting event in the US, one that attracts record breaking audiences every year. Last weekend's game was no different, with viewers numbering over 100 million. These fans are drawn ...

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Posted in Advertising, Financial Services
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The Facebook Currency

February 6, 2012 – 9:11 am by Clair Desai
Is it time for financial providers to take a closer look at Facebook? First, let's clarify the kind of attention we're suggesting - this is not about marketing, it's about payment revenues, and the speed with which they're growing. How should banks view the power of this new, digital currency? In 2011, around 15% of Facebook's revenue came from payments and fees. That's USD 557 million. A huge figure, made even more impressive when you consider that the ...

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Posted in Financial Services
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Multi-lingual websites – do they serve a purpose?

February 3, 2012 – 4:06 pm by Shalini Amarnani
SBI Life Insurance today launched a multi-lingual website in nine Indian languages to facilitate communication with customers in the language they are comfortable with. The website will provide information in Hindi, Marathi, Gujarati, Tamil, Telugu, Malayalam, Bengali, Kannada and Punjabi. LIC provides pages in Hindi as do other PSU general insurers. To reach out to a rapidly increasing online audience, the company recently strengthened its presence on the online medium. With India crossing the crucial 100 million internet ...

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Posted in Axis Bank, Bank of Baroda, Bank of India, Bank of Maharashtra, Barclays, ICICI Bank, LIC, Multi-Lingual Websites, RBI, Yes Bank
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Mobile Banking to Serve Half a Billion

February 3, 2012 – 8:57 am by Clair Desai
530 million is a huge figure, one that's difficult for most of us to put an image to. If, however, you can visualise that number as mobile banking customers, you'll have an accurate idea of how many the service will reach by 2013. Yes, that's only next year, but according to Juniper Research mobile banking really will extend to half a billion consumers over the next 12 months. This is even more impressive when you consider that the ...

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Posted in Financial Services, Mobile Banking, Research
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BSE Promotes the SENSEX

February 1, 2012 – 9:34 pm by Shalini Amarnani
"SENSEX - India's index the world tackles" is a tagline that you see on the BSE's website when you land on the home page. BSE (Bombay Stock Exchange) and NSE (National Stock Exchange) have been arch rivals since the NSE was launched in 1992 and within 3 years it overtook The BSE in volumes. Its USP was transparency and better technology. BSE quickly caught up on both grounds, but could not capture back its market ...

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Posted in Advertising
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Keeping the Customer Happy

February 1, 2012 – 9:19 am by Clair Desai
Most banks would agree that 2011 was a difficult year. Things have been complicated for a while, it's true, but last year was especially challenging when it came to pleasing customers. In the US, we saw the very vocal anger generated by new debit card fees, which led to Bank Transfer Day in November. Going by all this, anyone would think that the primary feeling was one of resentment. A new survey, however, indicates that things might ...

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Posted in Banking, Financial Services, Research
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Wells Fargo Hits the Big Screen

January 30, 2012 – 7:57 am by Clair Desai
As financial providers dream up new ways to reach consumers, Wells Fargo is seeing its name in lights. The US bank has entered the world of movie making, through sponsorship of a new, big-budget film. Produced by George Lucas, the movie is called 'Red Tails' and Wells Fargo is the 'official financial institution sponsor'. Importantly, the subject matter of the movie plays a big part in the promotion. Red Tails is about the Tuskegee Airmen - some of ...

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Posted in Advertising, Banking, Financial Services, Wells Fargo
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HDFC Life Tries New Campaign Click

January 27, 2012 – 10:31 am by Clair Desai
To promote its plan Click 2 Protect, HDFC Life Insurance is mixing both safe and new ideas, playing on customer sentiment through digital media. Of course, the emotion-charged element is what we've seen before. This promotion, which is all about raising awareness of the provider's newly-offered online term insurance plan, features five TVCs, each about family security. Covering diverse life stages, these commercials from Leo Burnett remind consumers why their family's financial security is so important. To ensure ...

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Posted in Advertising, Financial Services, HDFC Standard Life
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Cloning by Kotak

January 25, 2012 – 1:48 am by Clair Desai
Welcome to the future. It's now possible to design a clone, and give that creation total control of your everyday chores. Sure, it's an exaggeration, but what we're telling you is more or less true - Kotak Life Insurance has just released a Facebook app based on this very concept. For the first time, customers really will be able to duplicate themselves, albeit only on the social media platform. The idea is that the new double will streamline ...

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Posted in Advertising, Financial Services, Kotak Life Insurance
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