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IDBI Fortis educates about life value

IDBI Fortis certainly seems to have a penchant for using caricatures in animated form for their website. The have already gone with Shenshah (ala Amitab Bacchan fame) and a parody of the indomitable Rajneekant. This time they have come allong with Happy Singh and Lucky Singh the imaginary Sardar dou who feature in many jokes.

The aim is to educate the public about Human Life Value on which you insurance should be based. It is alo a lead generator.

I personally found the viral too lengthy. It lost interest after a certain point and unlike the preceding ones this one did not get a smile on my face. Have a look at it yourself here