Trends in Print Advertising for Loans
January 2, 2010 – 12:15 pm by Vidya SrinivasThis is for those who watch the advertising space closely. Exhchange4media has analyzed the trends in Print advertising for the year 2009 (January to September). The print ad volumes have grown by 2% during Jan-Sep 2009 as compared to Jan-Sep 2008. During the same period, print advertising of loans has shot up by a massive 52%. Is this a sign of economic recovery or plain optimism?
21% of the total print ad volumes of the Banking & Finance industry constitutes of the Loans category. The maximum print ads within the Loans cateogry were for ‘Housing/Construction Loans’ followed by Auto Loans and then Educational Loans.
If you compare the players in this market, SBI was the number one advertiser of Loan schemes in Print during Jan-Sep ’09 followed by HDFC and Manappuram Finance. ‘SBI Advantage Home Loan’ has the highest number of print ads among the new Loan products advertised in Print during Jan-Sep’09.
53% of the Loans advertising in print are in Non Metro Newspapers followed by advertising in ‘Metro’ and ‘Mini Metro’ Newspapers.
For more such analysis go to exhange4media.
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2 Responses to “Trends in Print Advertising for Loans”
This is very interesting!!
It would be more interesting to find out if there was any increase in the loan disbursements as a consequence of the increased print Ad spends. Since the past 2.5 yrs or so major banks have restricted loan disbursements (Difficult policy norms have been implemented). And have not heard much on the front of making these loans easier in recent.
Home Loans must have moved, as there is a slump in real estate prices but i am still not sure about the other loans.
Would be greatful if someone provids some data on the overall Asset Product sales figs.
By VJ1681 on Jan 7, 2010
http://www.icicibank.com/Pfsuser/aboutus/resultsann/2009_10_Q2_2010_Investor_presentation.pdf
This is a link to ICICI’s figures for Q2 of 2009-10
Could be taken as guidance figure I guess since ICICI bank is one of the biggest lenders.
I feel the push factor in loans comes at the point of sale. For home loans, the builders often tie up with lenders, so also with car loans and consumer durable loans
By Shalini Amarnani on Jan 10, 2010