An opportunity lost by Citibank India
February 2, 2010 – 2:01 pm by Shalini AmarnaniCitibank India is migrating to a new technology platform for Credit Cards and it will affect some operations for a few days.
They have put up the notice (shown below) announcing quite abruptly about the interruption of some services. Here is an opportunity lost to create better consumer relationships.
They could have actually made a bit of a song and dance about it – put out a humorous ad about changing for the better and al.
The announcement below even fails to apologize for inconvenience caused - Arrogance banking anyone?
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3 Responses to “An opportunity lost by Citibank India”
I completely agree Shalini. Change infact is a great feature to talk about and package as a new offering.
Clearly Citi seems to think of lots more than just thier deep losses in business
By Paurush Sonkar on Feb 2, 2010
Looks like Citi is losing its charm…
By shivadhar on Feb 3, 2010
Funny they didn’t think of all of this
By Kanchan on Feb 5, 2010