About
Cashcow.in is a blog about marketing in the Indian Banking & Financial services sector. The blog aims to track and analyse trends and practices followed by leading Indian and International institutions in the BFSI sector. The blog is expected to be useful to anyone who is interested in following the developments in marketing in banking and financial services, including product managers, marketers, CxO-Level executives, and media followers.
The blog is owned and managed by Vikas Tandon. Vikas is the founder-director of Indigo Consulting, India’s leading interactive marketing services company. Having worked with almost all major banks and financial services companies in India and internationally over the last 7 years, Indigo Consulting (& Vikas) carries a wealth of experience in and understanding of the role of the Internet in achieving marketing objectives. Our solutions have covered website design, website development, content management, email marketing, online advertising, and search engine optimisation.
To share your experiences, stories or feedback, please write to the “editor (at) cashcow (dot) in”.
All content on cashcow.in is copyright protected. Unauthorised publishing is prohibited.
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