The Financial Services Marketing Blog

Archive for the ‘Blogging’ Category

A decent marketing effort by Max New York Life

Tuesday, February 23rd, 2010

Max New York life Insurance has launched a scholarship program called igenuis....OK friends this is the time to say 'so what'. Didn't Cashcow do a post some time ago about some HDFC Bank's scholarships! The reason for writing abot the Max New York Life's effort is that they do seem to ...

Nationwide Insurance with hindi ads

Thursday, April 2nd, 2009

Nationwide Insurance, an US based general and life insurance company has a range of multicultural ads in its kitty to appeal to people of different communities settled in the US. Indians being one of the largest and most affluent groups of people are a major target audience of the Nationwide Insurance’s ...

ICICI Prudential Life gets its customers active

Wednesday, November 19th, 2008

ICICI Prudential Life Insurance has launched Health Active for its customers to encourage preventive care. Health Active is available free of cost and every ICICI Prudential customer is eligible to enrol for this programme. This program consists of Health check-ups to understand current health status and set goals. It also gives online ...

Need some financial assistance? Just askmoney.in

Tuesday, July 1st, 2008

With so many companies in the financial domain and each one offering a bouquet of products and services I won’t be wrong in saying that the financial market resembles a crowded cross junction with too many roads and sign boards. The market is flooded with financial products be it banking, ...

Introducing Paurush Sonkar – guest writer on Cashcow.in

Tuesday, July 1st, 2008

I am happy to welcome Mr. Paurush Sonkar to Cashcow.in as a guest contributor. Paurush is an e-marketing specialist in the financial services sector, having spent more than 4 years in varied roles in some of India's leading financial services companies.We look forward to some insightful pieces from an industry insider on ...

Apnaloan launches Apnapaisa.com

Sunday, June 29th, 2008

Expanding its presence in the online personal finance space, Apna Loan has launched Apnapaisa.com, a blog-format site that provides a platform for customers of financial products to express themselves and share their thoughts, knowledge and experiences. While this is certainly not the first site targeted at retail financial services consumers, ...

Future Redefined – new blog by Upendra Namburi

Wednesday, January 30th, 2008

Financial Services marketing professional, and occassional Cashcow.in contributor, Upendra Namburi has launched an interesting blog called Future Redefined. In his blog, Upendra tracks key trends and innovations that could potentially redefine the future of banking and finance. Among his interesting work is an article about Social Lending, a subject we have ...

Financial Institution Blog that gets it right

Saturday, May 19th, 2007

Netbanker recently reported on a blog run by the Piedmont Credit Union. This is what they had to say about the blog:"One of the biggest questions surrounding financial institution blogging, is whether anyone would actually want to read one. We are firmly in the camp that EVERY bank, credit union, ...

Measuring the Value of a Corporate Blog

Friday, March 30th, 2007

Forrester Research has recently released what is probably the first report on the ROI of Blogging. While we haven't had a chance to read the report, Charlene Li (one of the two reasearchers) has a post on the Forrester Blog which provides a pretty interesting account of how to measure ...