Archive for the ‘Branding’ Category
Tuesday, March 2nd, 2010
We at Cashcow.in gives a thumbs up to Kotak's new group website .
The website is quite unlike what you may have seen of any banks or financial services.
The focus of website is NOT on the different verticals the company offers i.e. banking, mutual funds, life insurance etc. Instead the landing ...
Posted in Banking, Branding, Indigo Consulting, Kotak Cards, Kotak Life Insurance, Kotak Mahindra Bank, Kotak Mutual Funds, Online Marketing, Website Development | 1 Comment »
Monday, February 15th, 2010
A really great tagline conveys a company's benefit with personality and attitude and the most memorable taglines connect on an emotional level.
Taglines are the first step and an integral part of brand building. Their value builds for years, and over time, a good tagline can be your best and least ...
Posted in American Express, Axis Bank, BNP Paribas, Bank of America, Bank of Baroda, Bank of India, Bank of Maharashtra, Branding, Canara Bank, Citibank, HDFC Bank, HSBC, ICICI Bank, ING Vysya Bank, Kotak Mahindra Bank, PSU Banks, Private Banking, SBI, Union Bank of India, Yes Bank | No Comments »
Monday, January 11th, 2010
SMS advertising has such a high irritation factored into it, one wonders why the advertisers bother to waste their ad money on it? From store sales to 'body massages' and now it was stock tips.
I got one such SMS today which advised me to buy a certain stock at X level and and hold ...
Posted in Branding, General Insurance | 2 Comments »
Thursday, September 24th, 2009
Business Standard has an article on Insurers banking on celebrities for endorsements. Several of these we have blogged about earlier. I am putting in links incase you wish to jog your memory.
The articles states
Max Vijay is a low premium policy from Max New York Life with a premium of Rs ...
Posted in Advertising, Banking, Branding, General Insurance, Insurance, Life Insurance | 1 Comment »
Monday, August 31st, 2009
We are trying to solve the mystery behind the lack of marketing effort behind Canara HSBC Oriental Bank of Commerce Life Insurance Company. Though the company was launched over a year ago, it has been virtually invisible. The first sign of life I saw of it was a poster on ...
Posted in Banking, Branding, Canara Bank, HSBC, Insurance, Life Insurance | 7 Comments »
Monday, August 31st, 2009
ICICI Prudential Life Insurance is at it again. Yes, positioning Retirement as an active and a great phase of Life.
The previous tag line used for by ICICI Pru to position Retirement solutions in a positive light was ‘Retire from work, not from Life’. The ad showed a middle aged man ...
Posted in Advertising, Branding, Financial Services, ICICI Prudential Life Insurance, Insurance, Life Insurance | 7 Comments »
Monday, July 27th, 2009
Undeniably social media is making a sharp impact on our communication with family, friends and colleagues. As Mike Perlman on the Compete blog points out,
“ The trend evidenced by the fact that Facebook and MySpace are the eighth and tenth most visited sites on the entire web. What is ...
Posted in American Express, Banking, Branding, Credit Cards, Ecommerce, Financial Services, Social Marketing | 1 Comment »
Monday, June 15th, 2009
Financial Times reports
This week, Bank of America will launch a $10m print and online advertising campaign in the US touting its Bank of America Merrill Lynch division, which consists of global commercial, corporate and investment banking businesses, as well as capital markets operations. The campaign will roll out globally ...
Posted in Bank of America, Banking, Branding, HDFC Bank, Online Marketing, Web 2.0 | 1 Comment »
Thursday, May 28th, 2009
JPMorgan Chase announced today the launch of a new The Way Forward website to help customers and communities learn more about the ways JPMorgan Chase can help them get back on track financially. The site offers news, guidance and insight on key issues affecting the American financial system.
Because JPMorgan Chase ...
Posted in Banking, Branding, Website Development | No Comments »
Saturday, May 16th, 2009
The banking unit of ailing auto financier GMAC is changing its name. GMAC has becomes Ally Bank
The re-branding of the bank, a unit of GMAC Financial Services, is likely an effort to distance itself from its troubled parent, GMAC LLC. GMAC is jointly owned by automaker General Motors and ...
Posted in Bank of America, Branding, Uncategorized | Comments Off
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