Archive for the ‘American Express’ Category
Monday, February 15th, 2010
A really great tagline conveys a company's benefit with personality and attitude and the most memorable taglines connect on an emotional level.
Taglines are the first step and an integral part of brand building. Their value builds for years, and over time, a good tagline can be your best and least ...
Posted in American Express, Axis Bank, BNP Paribas, Bank of America, Bank of Baroda, Bank of India, Bank of Maharashtra, Branding, Canara Bank, Citibank, HDFC Bank, HSBC, ICICI Bank, ING Vysya Bank, Kotak Mahindra Bank, PSU Banks, Private Banking, SBI, Union Bank of India, Yes Bank | No Comments »
Wednesday, January 13th, 2010
American Express has finally come out with a useful way to redeem accumulated points on the credit card - pay government taxes!
AmEx cardholders can use the points toward federal, state and local income tax payments when they use one of two Web sites to file their taxes: Pay1040.com and OfficialPayments.com.
There is a ...
Posted in American Express, Credit Cards | No Comments »
Thursday, September 3rd, 2009
American Express announced the launch of a new, integrated marketing campaign that brings to life the benefits of the American Express Charge Card under the theme "Don't Take Chances, Take Charge." The campaign is part of an ongoing effort to educate consumers about the Charge Card and explain why it ...
Posted in Advertising, American Express, Debit Cards, Financial Services, Mastercard, Visa | No Comments »
Monday, July 27th, 2009
Undeniably social media is making a sharp impact on our communication with family, friends and colleagues. As Mike Perlman on the Compete blog points out,
“ The trend evidenced by the fact that Facebook and MySpace are the eighth and tenth most visited sites on the entire web. What is ...
Posted in American Express, Banking, Branding, Credit Cards, Ecommerce, Financial Services, Social Marketing | 1 Comment »
Monday, March 9th, 2009
The trend amongst American bankers seems to be one of shedding business instead of increasing it. The global financial crisis has made bankers vary of customers who do not pay on time or are overspending on their credit cards. The changed motto seems to “Better not to have a ...
Posted in American Express, Credit Cards, Uncategorized | 3 Comments »
Friday, April 11th, 2008
ICICI Bank and American Express jointly launched the ICICI Bank Ascent American Express Card amidst much fanfare that included a live ghazal performance by Ustad Ghulam Ali and a talk by the top brass of ICICI Bank and Amex.
The card is targeted at the High Income group and has a ...
Posted in American Express, Credit Cards, ICICI Bank | 2 Comments »
Tuesday, February 26th, 2008
Brand Finance is an independent consultancy focused on the management and valuation of brands and of branded businesses. It has published a report Global 500 financial brands 2008. Each brand has been accorded a Brand Rating: a benchmarking study of the strength, risk and future potential of a brand ...
Posted in Advertising, American Express, Axis Bank, Banking, Branding, Financial Services, HDFC Bank, HSBC, ICICI Bank, Kotak Mahindra Bank, LIC, Research, SBI | 3 Comments »
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