Archive for the ‘General Insurance’ Category
Monday, January 11th, 2010
SMS advertising has such a high irritation factored into it, one wonders why the advertisers bother to waste their ad money on it? From store sales to 'body massages' and now it was stock tips.
I got one such SMS today which advised me to buy a certain stock at X level and and hold ...
Posted in Branding, General Insurance | 2 Comments »
Wednesday, December 9th, 2009
ICICI Lombard General Insurance has found a unique way to reach out to Motorists; send them a Traffic Alert SMS as they are driving.
ICICI Lombard General Insurance has joined hands with SMS GupShup, to bring to Mumbai motorists free traffic alerts through SMS directly from the Traffic Control Room of ...
Posted in General Insurance, ICICI Lombard, Mobile Marketing | No Comments »
Thursday, September 24th, 2009
Business Standard has an article on Insurers banking on celebrities for endorsements. Several of these we have blogged about earlier. I am putting in links incase you wish to jog your memory.
The articles states
Max Vijay is a low premium policy from Max New York Life with a premium of Rs ...
Posted in Advertising, Banking, Branding, General Insurance, Insurance, Life Insurance | 1 Comment »
Saturday, September 19th, 2009
A curious little article caught my eye. It said
Rosebys Interiors India Ltd. has signed a pact with Cholamandalam MS General Insurance Co. to provide home insurance to its customers.
The home decor and lifestyle retail chain said also it plans to increase the number of its stores in India ...
Posted in Cholamandalam MS General Insurance Co., Direct Marketing, General Insurance, Life Insurance | 3 Comments »
Wednesday, July 15th, 2009
ICICI Lombard ranks highest in customer satisfaction with auto insurance providers, according to the J.D. Power Asia Pacific 2009 India Auto Insurance Customer Satisfaction Index (AIS) Study.
The inaugural study measures auto insurance policyholder experiences with their primary insurers. Customer satisfaction is measured across six factors: interaction; claims; product/policy offerings; ...
Posted in General Insurance, ICICI Lombard, Uncategorized | No Comments »
Wednesday, May 20th, 2009
The Mallassurance™ delivery channel is a first in India's insurance sector, selling Life and General Insurance offerings through all Future Group retail outlets across the country. This model has worked well for Future Generali, whereby today a sizeable chunk of their customers come through the Mallassurance route.
An interview with Anup ...
Posted in Features, Financial Services, Future Generali, General Insurance, Insurance | 1 Comment »
Thursday, April 2nd, 2009
National Insurance Company was incorporated in 1906 with their head office in Kolkata, and they have now undergone a brand transformation.
The General Insurance giant, has revealed its new brand identity. The old logo of the company sported a peacock and the revised logo too continues to be adorned by the ...
Posted in Branding, Financial Services, General Insurance | No Comments »
Monday, March 9th, 2009
In today’s time the customer is the king and people have become more conscious of the products and services they buy, especially when it comes to Insurance as they buy it to protect either their near and dear ones or their assets.
To cater to this very need there is a site, ...
Posted in General Insurance, Insurance, Online Marketing, Online Shopping, Personal Finance | 1 Comment »
Sunday, February 15th, 2009
ICICI Lombard’s new marketing campaign is promoting the ‘instant policy’ aspect of the insurer. While the company has been one of the first to promote online purchase of insurance products, this is the first time a campaign has been launched to highlight the ‘no hassles, no paperwork instant policy’ aspect.
The ...
Posted in General Insurance, ICICI Lombard, Insurance, Online Marketing, Web 2.0 | No Comments »
Tuesday, November 25th, 2008
Policybazaar.com is a website launched to cater to most of our insurance needs.
In today’s market, where there are so many insurance policies, this site helps you to compare the policies on many factors and helps you to make a decision. Moreover it also caters to different domains – Car insurance, Life ...
Posted in General Insurance, Insurance, Lead Generation, Life Insurance, Online Marketing, Personal Finance, Social Marketing, Uncategorized, Web 2.0, Website Development | No Comments »
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