Archive for the ‘Lead Generation’ Category
Monday, January 25th, 2010
The classical definition of an ATM – Automated Teller Machine or Any Time Money as we know it largely is all set to change, Thanks to HDFC Bank.
HDFC Bank customers would have seen this change the last time they stepped into the ATM.
What HDFC Bank has done is introduced the ...
Posted in ATMs, Banking, Financial Services, HDFC Bank, Lead Generation | 1 Comment »
Saturday, January 2nd, 2010
IDBI Fortis certainly seems to have a penchant for using caricatures in animated form for their website. The have already gone with Shenshah (ala Amitab Bacchan fame) and a parody of the indomitable Rajneekant. This time they have come allong with Happy Singh and Lucky Singh the imaginary Sardar dou who feature in many jokes.
The ...
Posted in IDBI Fortis, Lead Generation, Life Insurance | No Comments »
Monday, October 5th, 2009
We all are aware of the tremendous potential that SEM – Search Engine Marketing provides. I define SEM as the most important right vertical corner on Google. In March 2009, Google alone handles 293 Million Search per day.
Unlike all avenues of Marketing which are ‘Push’ by nature, Search is a ...
Posted in Email Marketing, ICICI Bank, Insurance, Lead Generation, Life Insurance, Mutual Funds, Online Marketing, Search Marketing | 5 Comments »
Monday, September 7th, 2009
After all the soppy ads from HDFC Standard Life about the father promising to build a corpus for his young girl
and Max New York Life where pushy parents want more of their prodigal baby...
Here is a cute one from Religare Aegon. The commercial begins with an 18 month old baby ...
Posted in Advertising, Aegon Religare Life Insurance, HDFC Standard Life, Insurance, Lead Generation, Life Insurance, Max New York Life Insurance | 2 Comments »
Friday, June 12th, 2009
Banks have been turning cautious about lending for some time now. Most of us will be relieved that the pesky callers offering you unsolicited loans and ‘free’ credit cards have done a disappearing act. Consumer credit is no longer available over the counter. More checks have come in place ...
Posted in Credit Cards, Debit Cards, Insurance, Lead Generation, Life Insurance, Loans, RBI, Virgin Money, Western Union | No Comments »
Wednesday, May 20th, 2009
Online insurance sales have been growing and so have portals that sell insurance online.
Online sales take place through two major channels…direct sales by the insurers and through online insurance portals which offer you a bouquet of products from various insurers.
General insurance companies market their products online since the product is ...
Posted in Bajaj Allianz, ICICI Lombard, Insurance, Lead Generation, Online Marketing, Personal Finance | 3 Comments »
Thursday, March 19th, 2009
ICICI Bank has launched an offer where all those who open an account with ICICI Bank would get a Chak De VCD and a watch signed by Shahrukh Khan.
The movie that had a hard hitting theme had managed to strike a chord with people and the term ‘Chak De’ had ...
Posted in Advertising, Banking, Financial Services, ICICI Bank, Insurance, Lead Generation | No Comments »
Saturday, January 31st, 2009
On May 5 2008, Google liberalised its policy on competitive brand bidding - allowing any brand to bid for search traffic generated by a competitor's brand terms.
Harvest Digital has conducted a first round of research across 100 leading brands in all major sectors looking at searches on the key brand ...
Posted in Advertising, Banking, Lead Generation, Online Marketing, Research, Search Marketing | No Comments »
Tuesday, December 9th, 2008
The Peer-to-Peer lending industry blog, P2P-Banking.com, has recently published a list of P2P Lenders and their respective loan volumes from around the world. Nor surprisingly, 3 of the top sites are from the US. However, in what marks a proud presence of India on the global online finance map is ...
Posted in Lead Generation, Loans, Online Marketing, Social Lending, Web 2.0 | No Comments »
Tuesday, November 25th, 2008
Policybazaar.com is a website launched to cater to most of our insurance needs.
In today’s market, where there are so many insurance policies, this site helps you to compare the policies on many factors and helps you to make a decision. Moreover it also caters to different domains – Car insurance, Life ...
Posted in General Insurance, Insurance, Lead Generation, Life Insurance, Online Marketing, Personal Finance, Social Marketing, Uncategorized, Web 2.0, Website Development | No Comments »
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