Archive for the ‘Social Marketing’ Category
Friday, January 22nd, 2010
While most of the top banks are taking baby steps towards social media integration, here is bank which has plunged head on. Its platform and raison d’etre is social media. Fidor Bank AG has optained thier licence in April 2009. It operated Fidor community banking briefly FiCoBa (http://ficoba.de). FiCoBa is a ...
Posted in Banking, Social Marketing | 3 Comments »
Monday, September 14th, 2009
The financial and banking sector in India is still to catch up with using social media. We have an odd Citibank page in Facebook or Kotak card send tweets (including cashcow entries) but there very little else - do add in if we have missed any efforts. Even the ...
Posted in Banking, Citibank, Kotak Cards, Social Marketing | 4 Comments »
Thursday, August 27th, 2009
Mercator Advisory has released a report on cross selling channels in banks.
The report examines each of the major channels retail banking customers use to transact with their banks and discusses specific products best sold through specific channels. While call centers are best used for the selling of DDA related ...
Posted in ATMs, Banking, Mobile Banking, Online Banking, Social Marketing, Web 2.0 | 5 Comments »
Thursday, August 6th, 2009
Standard Chartered Bank has launched "Anti-HIVirus software", a campaign to address protection methods against HIV/AIDS and dispel myths about the disease in a series of six short animated videos. The campaign currently occupies more than 70% o screen space on the landing page of www.standardchartered.com giving it plenty of ...
Posted in Banking, Financial Services, Social Marketing, Standard Chartered Bank | No Comments »
Saturday, August 1st, 2009
TD Helps , launched by TD Canada Trust , is a website dedicated to helping customers who are experiencing financial hardship. Inspired by stories shared among employees on TD’s intranet, videos on TD Helps feature employees explaining in their own words how they were able to help their customers.
The ...
Posted in Banking, Credit Cards, Financial Services, Insurance, Social Marketing, Viral Marketing, Web 2.0 | 1 Comment »
Monday, July 27th, 2009
Undeniably social media is making a sharp impact on our communication with family, friends and colleagues. As Mike Perlman on the Compete blog points out,
“ The trend evidenced by the fact that Facebook and MySpace are the eighth and tenth most visited sites on the entire web. What is ...
Posted in American Express, Banking, Branding, Credit Cards, Ecommerce, Financial Services, Social Marketing | 1 Comment »
Monday, July 13th, 2009
Citibank and MTV India have launched (or perhaps relaunched- I can find some evidence of previous existence ...anyone can shed light on this?) a joint credit card.
A press release says
Talking on the new venture Atul Malik, director marketing (cards), Citibank India said: "We have looked at it as a ...
Posted in Advertising, Citibank, Credit Cards, Social Marketing, Uncategorized | 2 Comments »
Tuesday, June 23rd, 2009
As families struggle to have the "money talk" with their children, ING DIRECT is hoping to make that conversation easier with Planet Orange, a newly designed virtual web experience for children that makes learning about money entertaining and educational.
Planet Orange, found at www.orangekids.com, gives children a chance ...
Posted in ING Direct, ING Vysya Bank, Personal Finance, Social Marketing, Uncategorized | No Comments »
Tuesday, January 20th, 2009
Social Networking of course has caught everyone’s imagination and people are networking on more than one of these online social networks. There are also scores of websites that help you understand finance and manage your finances.
It has been observed that there has been a convergence of the two and there are ...
Posted in Banking, Financial Services, Online Banking, Personal Finance, Social Lending, Social Marketing, Web 2.0 | No Comments »
Tuesday, November 25th, 2008
First Direct, HSBC UK's Direct to Consumer banking and financial services brand, has joined the social networking with the launch of its own community site called Little Black Book.
While communities are popular in the USA, this is the first one from a UK bank. It allows customers to log on ...
Posted in Banking, Branding, HSBC, Online Marketing, Personal Finance, Social Marketing, Web 2.0 | No Comments »
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